The Ethos

Lavera proves (having won over 350 awards) that its natural skin care products bring combined innovation and sustainability. Natural care under the brand name Lavera can be trusted – a name carefully chosen for its meaning: in Latin lavera means ‘the truth’ – a beautiful representation of both the philosophy and commitment of the brand. We love that open communication, no rigid hierarchies, a congenial working atmosphere, marked by intimacy, trust, loyalty and dependability are part of the company strategy. Lavera’s product range is certified as natural cosmetics by NaTrue, the German certification agency. They are made from 100% natural ingredients with a natural fragrance composition and many are vegan and all entirely free from cruelty. All Lavera products are designed for and suitable for sensitive skin.
The Story

Lavera’s story is also the story of its founder, Thomas Haase. Since he was two years old, he has suffered from neurodermatitis; back then this skin disorder was not well known and the usual medicinal creams could not help. That is why, even in his youth, he began to look at alternative skincare possibilities. Later he opened one of the first organic foods shops in Germany together with friends. Like many others, he wanted a healthy live and had a wariness of chemicals, pesticides and large industry. He began to cultivate his own plants, and develop formulations for natural cosmetics to help his skin. In summer 1975 he had made his first lip balm stick. In 1987 after more than 10 years of research & cosmetic development, he founded Lavera which today produces genuine natural cosmetics from near the beautiful Deister mountains.

The Ingredients

Lavera has been developing natural skincare for nearly 30 years using 100% natural ingredients and no parabens, petrochemicals, synthetic colours or fragrance. Lavera products are 100% certified natural by the strict NaTrue standards and they contain no chemical preservatives. They are made with organic ingredients such as plant extracts and essential oils, that care for your skin and hair, formulated to suit sensitive skin. Lavera uses raw plant materials, as much as possible from certified organic agriculture and of course, ensures skin compatibility – exclusively through tests with volunteers, together with skin specialists and allergists. Lavera products are made to the highest standards of quality and performance using natural ingredients and processes which aim to minimise impact on the planet and its resources, with no animal cruelty whatsoever.

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