Tag Archives: greenwashing

Greenwashing: Are Your ‘Natural’ Products the Real Deal?

greenwashing

What is Greenwashing? Companies are now realising that it pays to be seen as pure and clean. Green-washing – or incorporating a marketing message to help boost sales while not really delivering a pure product – is rife in the skincare and personal products industry. Green-washing is actually like brainwashing – imagery and wording are […]